Interactive Creative Engagement

AiMA's October event sheds light on how engaging and interactive media drive consumer interaction, dialogue, and ultimately brand affinity and sales volume.

This lively panel will include special guests from CNN, Chick-fil-A, and Cox Media Group who will discuss their successes across a variety of media types and channels.

*Adam Naide is Senior Director of Audience Experience at CNN Worldwide. In this role, Naide is a key member of the team that leads the network's efforts to engage consumers with CNN content across all distribution platforms—on air, online, mobile and social media platforms.

*Michael McCathren is the Interactive / Digital Marketing Lead at Chick-fil-A. McCathren will discuss recent media campaigns with Facebook and more.

*Leon Levitt is VP of Digital at Cox Media Group. Levitt will provide his perspectives and experience in working with rich media advertising.

Cost: $35 Non-Member, $25 Member

RSVP: Atlantaima.org

GA Tech Global Learning Center
84 5th ST NW
Atlanta, GA 30308