Web Analytics - Omniture, Adobe, and ColdFusion

Omniture and CF: Why You Should Care

So you use CF and by now you have heard about the pending purchase of Omniture by Adobe. Rudi Shumpert has been using CF to feed Omniture data and will talk to us about the array of possibilities that can be employed to track and improve applications. With everything from custom video tracking to monitoring social media relationships, Omniture can help us understand our applications and customer interactions better. We will also explore the future possibilities of tracking Flash, Flex and even AIR with the merging of Omniture and Adobe.

Rudi Shumpert

Rudi is a Web Application/Analytics developer in the Atlanta area with 14+ years of development experience. His focus is centered on building successful, robust and capable web based applications and sites/portals utilizing ColdFusion and a variety of other languages. Of late, he has become more involved with all things Analytics and has enjoyed working with the various analytic platforms. Rudi blogs at http://www.rudishumpert.com

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