Secrets of Selling to the Top by Dr. Steve Bistritz

Cracking the Code: Secrets for Selling to the Top in 2010

Presented by Stephen J. Bistritz, Ed.D

Ravinia Club & Spa

Thursday, February 4

5:30 – 7:30 pm

No Admission Fee.

Hors d’oeuvres and signature/cash bar available
Reservations required, 770-392-7300 or [email protected]

With over 40 years of high-tech sales, sales management and training management experience, Dr. Steve Bistritz is co-author of Selling to the C-Suite published by McGraw-Hill in 2009. After ground breaking research and ten years of asking CXO-level executives about their relationships with professional salespeople, Steve reveals what executives themselves tell us works from their perspective. This presentation will highlight how professional salespeople can gain access to senior-level executives, establish trust and credibility so that they get return access, leverage relationships with senior-level client executives, and create and communicate value at the executive level. Steve is currently president of his own sales training and consulting firm, based in Atlanta. Visit his website at www.sellxl.com