The Impact Of Social Media on Email Marketing

As someone who has a vested interest in email marketing, I find that the evolution of social media is playing a critical role in how email marketing is being used today and how it will be used in the future.

Take for example something as simple as an organization that has been publishing a bi-weekly, monthly or quarterly newsletter. When it comes time to begin compiling relevant (keyword relevant) content for your newsletter, there are times where you feel hard pressed to find enough quality (and again relevant) content that truly engages your audience. Your audience needs to be engaged and interacting with your emails if you're going to build a lasting relationship with them and try to keep there attention for an elongated period of time or nurture them through the buying cycle. So, if you're finding yourself hard pressed to come up with quality content on a regular basis, perhaps you're sending your newsletters too frequently and should consider sending once a month or once a quarter; or perhaps you're in need of more ways to get your audience engaged in a relevant manner. Bam! The beauty of social networks.

By injecting the use of social media into your integrated marketing plan, not only are able to begin taking advantage of the ability to expand brand awareness and promotions, grow your email database, observe brand perception and the dozens of other benefits social media offers, but you're also able to take user generated content from your social media and plug it directly into your newsletters to create a more engaging and valuable experience for your audience. Now, imagine the possibilities. Top photo of video submissions, product reviews and feedback, complimentary products or services, top blog posts, polls, recurring customer questions or issues.... and the list goes on and on and on...

What ideas do you have to inject social media into your email marketing?

Views: 174


You need to be a member of Atlanta User Groups to add comments!

Join Atlanta User Groups

Latest Activity

Profile IconPat Mills-Sullivan and Brighton Coleman joined Atlanta User Groups
Aug 21, 2020
Mark Runyon is now a member of Atlanta User Groups
Dec 7, 2019
Caroline Rixon is now a member of Atlanta User Groups
May 1, 2017
Marwan joined Cheyenne Throckmorton's group

Agile Atlanta

Our meetings are normally the first Tuesday of every month at Matrix Resources in the perimeter area:The IBM/ISS Training Center6303 Barfield Rd NE - Atlanta, Georgia 30328See More
Jan 8, 2017
Keila Stevens is now a member of Atlanta User Groups
Dec 19, 2015
Cheyenne Throckmorton updated their profile
Oct 17, 2015
Profile IconElena Takla and Marwan joined Atlanta User Groups
Aug 16, 2015
Michelle Lynn Adams updated their profile
May 6, 2015



© 2022   Created by Cheyenne Throckmorton.   Powered by

Badges  |  Report an Issue  |  Terms of Service