As someone who has a vested interest in email marketing, I find that the evolution of social media is playing a critical role in how email marketing is being used today and how it will be used in the future.
Take for example something as simple as an organization that has been publishing a bi-weekly, monthly or quarterly newsletter. When it comes time to begin compiling relevant (keyword relevant) content for your newsletter, there are times where you feel hard pressed to find enough…
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I'm writing up a description for our intranet on "why email marketing", "laws of email marketing" and "proper email marketing etiquette".
Something like that. Essentially I want to convey the power of email marketing and why it is an entirely different process than just whipping out an email to your colleague.