Brand Marketing w Carl Warner, Ben Smith, Bill Deacon, Branden Lisi

There is a fee for this meeting, check their website for details. I think for non-Aima members it is $35 including 2 drink tickets and good food. That is what it was last time, but we are pending more details.

Speakers:

• Carl Warner, Co-President & Creative Director, JWT Atlanta
• Ben Smith, Digital Marketing Director, Dunkin Brands
• Bill Deacon, Vice President, Sears
• Branden Lisi, Partner, Object 9

Big brands spend $100s of millions of dollars with advertising agencies and yet interactive marketing is sometimes an afterthought. Come spend time with our panel and learn the importance of the fine line brands walk today as they continually make decisions to allow their audience to contribute to their communication strategies. Hear how brands like Red Stripe, Sears, Dunkin Donuts, Ford and The Marines carefully intersect brand planning with interactive horsepower. Brand Planning is an integral role often overlooked in the interactive space.

RSVP at AtlantaIMA.org